Pay For It

PayForIt

Payforit is the new payment service, supported by all licensed UK mobile operators, designed to make it easy to pay for low cost services on the mobile phone.
First announced in March 2006, the Payforit scheme has been developed by the operators to promote a trustworthy and consistent standard for paying by mobile, so that consumers can buy with confidence when they are making one-off payments or setting up subscription services via their phone.
With Payforit, consumers don’t need a credit card or bank account to use the service – they don’t even need to sign up or register any details. All they need is their mobile phone.
The UK licensed mobile network operators have accredited a number of Payment Intermediaries across a differing range of criteria for their suitability to operate a trusted payment scheme to ensure that the best interests of mobile consumers are protected while conducting online purchasing. These Accredited Payment Intermediaries ensure that transactions are managed and processed in accordance with the Payforit Scheme Rules.
This will ensure that the payment experience for consumers is consistent, transparent and user-friendly at all times. These improvements in user experience will help instil consumer confidence in paying by mobile, generating repeat business and improved conversion rates for merchants.
Initially, Payforit will support micropayments (generally <£10) for services purchased on mobile portals, providing a quick and simple billing option and potential access to over 52 million users* in the UK. From May 2007 Payforit has been extended to support web transactions also, opening up new revenue streams for many merchants.